The Dropbox downward spiral. Or is it their biggest chance?

In recent weeks, there has been a lot written and discussed about cloud-hosting company Dropbox. First, we discovered that Dropbox employees can decrypt and see our stuff, although the company said the opposite all along (which, some claim, gave them an unfair competitive advantage). Then, they had a security bug, which allowed anyone to log into any account, with the wrong password. Dropbox waited too long to communicate about this with their users, who learned about it on third party websites. Finally, they updated their Terms Of Use to include some very controversial Facebook-like copyright ownership granting them some rights, which could potentially be abused into, say, publishing your content publicly.

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